So if you haven’t heard, aplusk (Ashton Kutcher) is trying trying to beat CNNBRK (CNN breaking news) to 1 Million Followers on Twitter.
Why does this matter? Why should you care? Because it’s a blaring example of the way the world is changing. Out with the old broadcast model, in with the new, conversational, participational, multifaceted, I’m not sure what the new name is, model.
One person (yes, he may be famous, but there are cases of the “non-famous” or “not yet famous” having a similar impact on the world solely due to online means) can speak to as many as an entire network.
Anyway Check this out and then if you are on twitter, please consider following @aplusk (and dropping @cnnbrk):
***Update. I just skimmed an article on CNN.com that helps prove the point of the breakdown of the broadcast model. Everything in the article was a rehash of stuff I already knew via twitter. For example, I read the following a minute after it was posted “Kutcher, who challenged CNN to be the first to 1 million followers on the micro-blogging site, had more than 949,000 Twitter followers as of 11 a.m. ET Thursday. CNN’s breaking-news feed had about 15,000 more Twitter fans, with some 964,000.”
Well guess what. At around 11 EST, I was already aware of the status of the numbers and I didn’t need CNN to tell me.